Agadir leads Moroccan fruit and vegetable export

Horticulture is a real economic and social engine for the Moroccan region of Souss-Massa, which has undergone strong development under the impulse of the Plan Maroc Vert (PMV). The region, of which Agadir is the capital, is considered the largest vegetable and citrus growing area in the country. According to the website of the regional government, the fresh produce sector accounts for 17.3% of the regional GDP. According to data from the Moroccan Ministry of Agriculture, the agricultural and horticultural area in Souss-Massa covers 453,445 hectares, of which 174,862 hectares are irrigated and more than 108,000 hectares are equipped with drip irrigation systems. FreshPlaza walked through Agadir's Souk el Had market and saw a wide range of fruit and vegetables. In the picture a stall with watermelons, melons and pomegranates. With the Plan Maroc Vert 2008-2018 – which was followed by the ambitious Génération Green 2020-2030 – horticultural activity in the region has increased ...