The Moroccan region of Souss-Massa, especially Agadir, has seen significant economic growth due to the Plan Maroc Vert and Génération Green initiatives, with horticulture accounting for 17.3% of the regional GDP. The area has expanded by 44% from 2008 to 2019, leading to a 29% increase in yield and setting a record in citrus exports. Despite challenges, exports have continued to rise, reaching 1,607,000 tons in the 2021-2022 season, with tomatoes and soft fruit seeing notable increases. Citrus exports also hit a record high, with small citrus exports increasing by 40% and orange exports by 42%.