AHDB: Opportunities for British red meat in the Middle East

Frozen Bone-In Beef
Saudi Arabia
Published Jun 28, 2023

Tridge summary

A recent study examined consumer buying behavior for red meat in the Middle East, specifically the UAE, Saudi Arabia, and Kuwait. The research found that quality, taste, and price value were important factors in Europe and North America, while food safety was prominent in Southeast Asia. In the Middle East, halal assurance was the most important factor. Furthermore, the study showed that British red meat has higher production standards compared to meat from other countries, but price was a significant barrier to purchasing it.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

The latest research explores key consumer buying behaviour for red meat across the Middle East including the UAE, Saudi Arabia and Kuwait. In the online survey over 2,000 consumers were asked about their key buying motivations for beef and lamb. The work is part of a global study and builds on from previous studies across North America, Southeast Asia and the EU. Quality was consistently high across all the regions researched; in the case of Europe and North America quality was followed in importance by taste and price value. In Southeast Asia food safety was prominent, while in the Middle East the importance of halal assurance was evident. The study dug deeper to look at what aspects of quality are important for beef and lamb purchases in the Middle East. It highlighted that food safety, taste and freshness are key messages to reinforce quality. There was particular interest from consumers in the Middle East about the animal slaughter method and how the meat was processed. ...
Source: EuroMeat
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