AHDB: Red meat retail performance in Belgium

Published Nov 24, 2024

Tridge summary

The report by Kantar for the week ending November 3, 2024, reveals a mixed performance in the retail market for different types of red and processed meats. Beef products experienced a 2.5% increase in spend, driven by a 2.5% rise in average prices, with stewing and mince driving volume growth. Processed beef and lamb also saw slight increases in volume purchases. On the other hand, pigmeat, led by pork, saw a 3.2% decrease in volumes purchased, despite a slight increase in average prices, primarily due to a drop in processed pigmeat and sliced cooked meats. However, added value products in pigmeat category saw overall volume increases, driven by sous vide, marinades, and ready to cook products.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Beef retail performance Spend on beef products increased by 2.5% year-on-year, due to an increase in average price increase (+2.5%), as volumes purchased remained flat year on year (Kantar, 12 w/e 3 November 2024). Total primary beef volumes saw volumes slightly increase this period (0.1%). This was driven by stewing which saw a 9.3% increase in volumes purchased. This was due to an increase in volumes purchased per shopper. Mince also saw volume growth (+0.8%), due to an increase in frequency of purchase. These increases outweighed declines seen by other primary cuts. Processed beef also saw a slight increase in volumes purchased year-on-year (+0.1%). Sliced cooked meats purchases increased by 2.4% due to an increase in buyers, and beef sausages increased by 25.1% due to increased volumes purchased per buyer. Added value products all saw volume growth this period, most notably with sous vide seeing a 29.5% (461 tonnes) volume increase. Overall, added value products benefitted ...

Source: EuroMeat