The medlar campaign has commenced in the Marina Baixa region, with expectations to recover from a significant crop loss in 2020, potentially reaching a harvest of 13 million kilos this year. The fruit's quality is expected to be high due to favorable weather conditions, and there is optimism for the market as there might be a lack of refinement in Italy, a major consumer, coinciding with the expected increase in hotel trade and market activity. Additionally, the Young Farmers ASAJA Callosa d´En Sarrià is advocating for a reduction in the personal income tax index for medlar producers, claiming the current index of 0.37 is not reflective of the economic reality faced by producers.