The article highlights the significant decrease in the price of fresh areca fruit in Dak Lak province, Vietnam, from over 100,000 VND/kg to as low as 15,000 VND/kg, causing concern for farmers and buyers. This price fluctuation, attributed to the volatile demand from the Chinese market, which is a major consumer of areca for toothpaste and candy production, has negatively impacted both farmers and processing businesses that have invested in areca cultivation and processing facilities. The unpredictable market trends and the need for stable prices have been emphasized as challenges for the sustainability of areca farming in the region. Experts suggest that farmers should reconsider their strategy in light of the unstable market and the need for more stable and policy support for areca cultivation.