Extenda bets on Asia and America to diversify the Spanish olive oil market

Published 2022년 3월 11일

Tridge summary

Extenda, a public agency for foreign promotion, is focusing on Asia and America to diversify the Andalusian Extra Virgin Olive Oil (EVOO) market. The agency promoted the presence of Andalusian EVOO at the World Olive Oil Exhibition in Madrid and organized a reverse mission for importers from ten markets to visit oil mills and taste extra virgin olive oil. The goal is to increase international trade of EVOO, open new markets, promote sustainability, and increase awareness of the health benefits of extra virgin olive oil. The United States is the top consumer of olive oil outside the European Union, with more consumers incorporating it into their diet for health reasons.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Asia and America are the bets of Extenda, the public agency for foreign promotion, for the diversification of the Andalusian Extra Virgin Olive Oil (EVOO) market and, to this end, different actions have been carried out in the World Olive Oil Exhibition of Madrid. It is about reinforcing the world leadership of Andalusia in a product whose exports grew by 17.4 percent in 2021, to 2,643 million euros. Extenda has promoted the presence of Andalusian EVOO at the World Olive Oil Exhibition in Madrid, where importers from Kazakhstan, France, India, the USA, Poland, Italy, Belgium, South Korea, Romania and the United Kingdom have been present. The public company has organized a reverse mission with fifteen importers from these ten markets, who have been able to visit two oil mills and carry out tastings of extra virgin olive oil in Córdoba, from the Cooperativa Nuestra Señora de Guadalupe and Cortijo de Suerte Alta , prior to participation in the contest. This international delegation ...

Source: Agroclm