Peru is the world's second-largest avocado exporter, shipping nearly 550 thousand tons in 2024, with the industry led by the Association of Producers and Exporters of Hass Avocado of Peru (ProHass). Newly elected ProHass president, José Antonio Castro, aims to enhance the organization's influence within the export sector and improve the benefits for associates. The industry has faced challenges such as production costs, sanitary issues, and logistical limitations, but there are also opportunities for growth in markets with low per capita consumption. ProHass is working on expanding into new markets and exploring other avocado products for export. Castro views Chile as a strategic market due to its complementary seasons, and ProHass is focusing on other markets and product formats to diversify exports.