The Australian market for Kim snacks, also known as edible seaweed, is experiencing growth due to their popularity among health-conscious consumers and young people. The country's snack market is expected to reach $4.46 billion in 2029. Imported seaweed mainly comes from China, Korea, and Japan, with Korea seeing a 4.52% increase in imports to Australia in 2023. Brands are differentiating their products to stand out in a crowded market, with some targeting health-conscious consumers and introducing unique flavors. However, the market faces challenges such as high price, perceived unfamiliarity, and environmental concerns over disposable packaging. These issues need to be addressed for the sustainable growth of the seaweed snack market.