The article highlights a statement from major banana-producing and exporting countries, including Ecuador and Colombia, addressing the challenges of increasing costs in the banana value chain. These countries point out the significant impact of factors such as rising prices of essential inputs like fertilizers and cardboard, new maximum residue limits, and the global maritime freight shortage on the economic sustainability and competitiveness of the industry. The statement also emphasizes the effects of natural phenomena and the COVID-19 pandemic on banana production and prices. In response, these countries are advocating for shared responsibility and commitment from all value chain actors to ensure the sustainability of the global banana industry, following a dramatic decrease in banana prices in 2021.