In the first quarter of 2024, Argentina witnessed its beef consumption plummet to the lowest level in 30 years, as reported by the CICCRA meat industry chamber. This decline, which translates to nearly 10 kilograms less per person annually, is attributed to the country's severe economic crisis that has eroded the purchasing power of its citizens. Under President Javier Milei's administration, Argentina grapples with a poverty rate nearing 60% and an annual inflation rate surpassing 280%. Despite the decrease in domestic beef consumption, the nation saw a 22.9% increase in beef exports in March year-on-year. Additionally, there's been a noticeable shift towards consuming more affordable meats like pork and poultry over the past three decades.