Beyond the quantities: varietal differentiation drives the profitability of Peruvian blueberries

The Peruvian blueberry industry has experienced rapid expansion over the last decade, transforming the country into one of the main global suppliers. However, with the massive increase in exported volumes, market dynamics have changed: profitability increasingly depends on varietal differentiation and no longer solely on production scale. This structural change has been analyzed in detail by the report "2025 Agronometrics Peruvian Blueberry Varietal Price Spectrum Monitor (PRISM)", which introduces an innovative methodology to track the impact of individual cultivars on export prices. The growing price bifurcation Data collected over the past six seasons show a marked market evolution and a growing distance in the revenues generated by different cultivars. The PRISM analysis highlighted a clear division of the product into price categories, particularly separating a high band ("Upper Band") from a low band ("Lower Band"). The most striking figure concerns the value differential: ...