Dragon fruit prices in Binh Thuan province, Vietnam have dropped significantly, from over 20,000 VND/kg to 1/10 of that, causing concern among farmers. Current prices range from 2,000-5,000 VND/kg, depending on the condition of the fruit. The price drop is attributed to a slowdown in the Chinese market, a major consumer, and large amounts of dragon fruit being exported post-the main season. Binh Thuan, which grows about 460,000 tons of dragon fruit annually on 26,900 hectares, mainly exports to China, with about 15% consumed domestically. The province's dragon fruit export value for the first 9 months of 2024 was approximately 6.4 million USD, marking a 2.31% increase from the same period in 2023.