The article highlights a significant increase in the consumption of various berries from August to August over the past year, with blackberries and chokeberries seeing the highest increase at 22% and 13% respectively, adding 1.3 million and 0.6 million new consumers respectively. Raspberries also saw a 6% increase, attracting 1 million new consumers. Over a two-year period, the most notable growth was with blueberries, which attracted 2.6 million new consumers, a 18% increase, and blackcurrants, which saw a 56% increase, adding over 2.9 million new consumers. Other berries like strawberries and aronia also experienced growth, with strawberries attracting 0.6 million new consumers and aronia 1.3 million.