A global shortage of blueberries has led to a 12.9% increase in the blueberry price index and a 5.8% rise in the price index of small fruits in Italian GDO markets, affecting the online retail brands Surveied on March 13, 2023. The average prices of the 37 small fruit references found, including 32.1% blueberries, 26.7% blackberries, and 23.3% raspberries, vary by brand, segment, and weight format.