Brazil is making strides in opening new international markets for its fruits, with ongoing negotiations to export grapes to China and South Korea, avocados to the US, Chile, Japan, and India, and melons and apples to Malaysia. This initiative is crucial for the growth and expansion of the Brazilian fruit sector, which employs around 5 million workers and covers 2.4 million hectares of cultivation. The Brazilian Association of Fruit Producers and Exporters (Abrafrutas) plays a significant role in these efforts, leveraging the sector's job creation and sustainable development potential. In 2023, Brazil's fruit exports surpassed US$1.2 billion, a 26.73% increase from the previous year, driven by the quality of Brazilian fruits, investments in technology, innovation, and a stringent certification system that ensures compliance with high quality and food safety standards.