Brazilian chicken campaign in Qatar reaches 1.6 million people

Among bids and celebrations at the biggest football event in the world, chicken meat was highlighted in a campaign carried out by the Brazilian Association of Animal Protein (ABPA), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), in the main avenues of Doha (Qatar). According to an analysis of the campaign's results, more than 1 million Qataris and tourists were reached by the messages on the 30 panels spread across the busiest avenues in the capital of the country hosting the World Cup, according to the report generated by Cap Amazon - the agency hired for the action. . With the message “Halal Chicken from Brazil: bringing flavor and sustainability to over 150 countries. Try it in Qatar!” (written in Arabic and English), the panels were on display from the beginning of the World Cup until the last day of December. The campaign sought to reinforce Brazil's presence as the main supplier of poultry protein, both for the Qatari market (70% of the ...