Brazilian duck as a premium brand to conquer the Middle East and Asia
Duck Meat
Brazil
Published Sep 27, 2021
Tridge summary
The Brazilian duck will be promoted on foreign markets. The new premium brand is managed by the Brazilian ABPA association in cooperation with the agency responsible, among others, for investments and promotion of APEX - Brasil. ABPA currently oversees, for example, a brand of Brazilian chicken, Brazilian pork and Brazilian eggs. An international brand of ducks has been registered in Brazil and will be promoted in foreign markets.
Original content
The brand is managed by the Brazilian ABPA association in cooperation with the agency responsible, among others, for investments and promotion of APEX - Brasil. ABPA currently oversees, for example, a brand of Brazilian chicken, Brazilian pork and Brazilian eggs. The Brazilian duck is destined for the Middle East and Asia. These activities are due to the fact that the export of duck meat in Brazil is a niche area. The new brand is to develop this market. - assesses KIPDiP. Brazilian duck, as an international brand, is to be a medicine for the current state of production and export sales of duck meat in this country. In Brazil, this is definitely a niche area. Currently, ducks are not even in the top 20 of the most important agricultural products produced in Brazil (for comparison: chickens are seventh on the list and eggs are eighteen). According to ABPA 2020 data, Brazilian exports of duck meat amounted to 4.0 thousand. tonnes worth USD 10.5 million and was higher by 26.55% ...
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