Brazilian rural tourism grows and boosts travel insurance

The tourism sector in Brazil has shown impressive performance in recent years, receiving over 6.6 million tourists, registering a growth of 12.6%, generating revenues exceeding US$ 6.6 billion, and creating around 190 thousand formal jobs. Rural tourism is consolidating as a trend for 2026, promoting sustainable development in various regions of the country. The segment allows for authentic experiences and direct contact with nature, including trails, horseback rides, and experiences in the routine of the countryside. Therefore, travel insurance becomes increasingly relevant, offering support in medical emergencies, accidents, and other unforeseen events. "Rural tourism is a powerful tool to strengthen local communities, preserve traditions, and connect travelers to different cultures and nature," says the expert Hugo Reichenbach, partner and director of operations at Real Seguro Viagem, a travel insurance contracting platform. In this context, it is possible to affirm that some ...