Brazil's specialty coffee sector can generate US$ 107.2 million with event in Geneva

Brazilian special coffee entrepreneurs completed US$ 19,719 million in face-to-face business and expect to close an additional US$ 87,480 million in the next 12 months, potentially reaching US$ 107.2 million through participation in the World of Coffee, held by the Specialty Coffee Association (SCA) in Geneva, Switzerland, between June 26 and 28, 2025. The national delegation's participation occurred as part of the sectoral project "Brazil. The Coffee Nation", developed by the Brazilian Specialty Coffee Association (BSCA) in partnership with the Brazilian Agency for Exports and Investments (ApexBrasil). The volume of these business dealings occurred through 921 commercial contacts, of which 561 were new, conducted at the country's booth at the fair, which is considered the largest for specialty coffees in Europe. Compared to the previous edition in Copenhagen, Denmark — 782 contacts, with 463 new ones — this commercial relationship showed an 18% growth. A total of 31 entrepreneurs ...