UK farmers are planning to reduce the land allocation for potato cultivation by 10% in 2023, leading to an expected 10% decrease in the potato crop, according to Cedric Porter from World Potato Markets. This could result in a significant increase in potato prices for consumers, exacerbated by already high production costs due to rising inflation in energy, fertilizers, and labor. The National Farmers Union has reported a 20% increase in the cost of producing potatoes between 2021 and 2022.