From 20 hectares of potatoes to 8,000 of agriculture, the story of a family business that bet on productive diversification and today leads the local market for fresh potato consumption.
Original content
These days, Britos Hermanos celebrates 30 years of history. What began as a small family business dedicated to potato cultivation in San José has become one of the country's leading producers, with an integrated structure that spans from planting to delivering the final product to supermarket shelves. "We started with 20 or 25 hectares of potatoes, all for fresh consumption," recalled Federico Britos, the second generation at the helm of the company. "My grandfather took the first steps, but it was my father and my uncles who formally founded the company three decades ago. Since then, potatoes have become the main product and one of the pillars that remains to this day," he expressed in an interview with Hablemos de Agro, from Canal 10. Starting in 2010, Britos Hermanos began a process of expansion into other sectors. Agriculture—which gained momentum from 2012 and 2013—marked a turning point. "We realized that diversification was the way to project the company," explained Britos. ...
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