Business opportunities and challenges: cherry and wine associations highlight Chile Summit in India

In view of the Chile Summit 2024, which will take place between August 27 and 30 in India, and which will be attended by Foreign Minister Alberto van Klaveren and the Minister of Agriculture, Esteban Valenzuela, Chilean associations highlighted the commercial opportunities and challenges with the Asian country. India is seen as an important focus of diversification of fresh fruit exports, particularly cherries. In fact, to date, China concentrates about 90% of the shipments of this fruit, since it has a special meaning for the Chinese New Year. Cherries and wine, an opportunity in India In this sense, Claudia Soler, executive director of the Chilean Fruit Cherry Committee, explained that “we see it as an important market for diversification.” “We believe that with the size of the population it has and this middle class that is growing, which is increasingly with greater purchasing power, we can reach this market and make it relevant for cherries,” she added. Wine is another ...