During the Macfrut 2025 fair in Rimini, Cora Seeds promoted Carrot Day, a technical-scientific event that brought together more than 70 participants from the international carrot chain, with representatives from Italy, Spain, Germany, the Netherlands, and Northern Europe. The meeting highlighted the strategic role of genetics in addressing agronomic and market challenges, reinforcing Cora Seeds' prominence, which, after acquiring KWS's breeding program in 2023, ranks among the five largest global players in carrot cultivation.