The article reports a significant increase in the prices of fruits and vegetables in Casablanca, despite a decrease in receipt volumes from farmers compared to the previous year. Wholesalers attribute the price hike to retailers' greed and a transitional period between summer and autumn crops. The price increase affects all agricultural products, including basic items like carrots, onions, tomatoes, peppers, potatoes, and bananas. The association of the market of wholesale of fruits and vegetables is calling for increased control operations and a review of the price liberalization law.