Brazilian chicken meat exporters promote the sector in Doha

Published 2022년 11월 24일

Tridge summary

The Brazilian Association of Animal Protein (Abpa) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) have launched a campaign in Doha, Qatar, to promote Brazilian chicken meat exports during the World Cup. The campaign, which runs until the end of the year, features 30 panels in busy areas of the capital, highlighting Brazil's status as the world's largest supplier of halal chicken meat and its significance in the Qatari and Islamic market. Qatar imported 90,600 tons of Brazilian poultry protein from January to October this year, accounting for about 70% of the country's consumption, and generated export revenues of over US$ 177.9 million for Brazil.

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Original content

In the midst of the World Cup, the Brazilian Association of Animal Protein (Abpa), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), started a campaign to promote chicken meat exports in the main avenues of Doha. In all, 30 panels were spread across the busiest streets in the capital of the country hosting the World Cup. With the message "Halal Chicken from Brazil: bringing flavor and sustainability to more than 150 countries. Try it in Qatar!", written in Arabic and English, the panels seek to reinforce the Brazilian presence as the main supplier of poultry protein, both for the market catari as for all islamic international market. Largest exporter of halal chicken meat on the planet, Brazil supplies approximately 70% of the product consumed in Qatar. Between January and October this year alone, the Islamic nation imported 90,600 tons of Brazilian poultry protein, which generated export revenues of more than US$ 177.9 million for the country. ...

Source: Agrolink