Chile consolidates its prune industry with a dual strategy and focus on quality

Various fruits can be destined for fresh and dehydrated marketing. One of them is the D'Agen plum. Cristián Benavente, commercial manager of Exportadora Rancagua, indicated that the European plum has consolidated itself as a strategic alternative within Chilean fruit farming, not only because of its growing presence in international markets but also due to its ability to complement other key crops such as cherries. He highlighted that this business has been maturing in recent years, offering new opportunities but also greater demands for producers. Exportadora Rancagua has eight years of experience in the commercialization of plums, developing a model focused mainly on third-party fruit, with a priority destination to China. Benavente explained that the integration of this product responds to both an industrial and commercial logic. "It is a super complementary business, especially in the use of installed capacity, as it is processed on the same lines as cherries," he said. He ...