The Chilean Cherry Committee of the Chilean Fruit Exporters Association (ASOEX) has introduced a 'Recommended Quality Guide for Export Cherries' to ensure consistency and quality in fresh cherry exports. The guide outlines standards for fruit attributes such as size and sweetness, and introduces a standardized labeling system. The committee, which includes most of Chile's leading cherry brands, has also set specific standards for cherries exported to China. The new guidelines are expected to be fully implemented for the 2021/22 season.