Chilean Kiwi Fruit Committee prepares to land in India

게시됨 2024년 8월 9일

Tridge 요약

India, with its large and youthful population, is a significant market for Chilean kiwis. The Chilean government and fruit export associations are working to boost kiwi exports to India, leveraging the country's health policies that promote vitamin C intake. Promotional efforts have been ongoing for seven years, targeting both wholesale and retail channels. However, challenges such as a 16% tariff, over 50-day transit times, and issues with fraud and counterfeiting pose significant hurdles for Chilean kiwi exporters.
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원본 콘텐츠

India has a population of over 1.4 billion people, surpassing China. It is also a young population that projects continuous demographic growth, and with it, a constantly expanding market in fruit consumption favored by its government health system policies. Characteristics, among others, that place this country as one of the most relevant destinations in Asia for the Chilean kiwi industry. Thus, within the framework of the official visit of the Government of Chile to India at the end of August, which will be led by the Ministers of Foreign Affairs and Agriculture, and integrated by exporting associations such as Frutas de Chile, together with representatives of the kiwi, blueberry, cherry, and citrus committees, an agenda for fruit will be carried out led by the minister of the branch, strengthening bilateral relations, but also seeking to advance key issues for the fresh fruit export sector, where the kiwi stands out, a super fruit highly valued by Indian consumers. This was ...

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