India, with its large and youthful population, is a significant market for Chilean kiwis. The Chilean government and fruit export associations are working to boost kiwi exports to India, leveraging the country's health policies that promote vitamin C intake. Promotional efforts have been ongoing for seven years, targeting both wholesale and retail channels. However, challenges such as a 16% tariff, over 50-day transit times, and issues with fraud and counterfeiting pose significant hurdles for Chilean kiwi exporters.