Chileprunes promotes promotional actions in India

Since the Chilean Plum Association, Chileprunes, announced at EXPO Ciruelas Secas 2023, that one of the major strategic objectives of the sector was to export to the Indian market, and months later, announced that Chilean tenderized dehydrated plums could enter that country, after arduous public-private work, led by this association, some milestones linked to the Asian giant have occurred in the first half of 2024. In June, the entity announced a packed agenda of an Indian trade delegation in Chile, organized by Chileprunes, which included visits to plants, meetings and breakfasts with various Chilean exporters, as well as meetings with ProChile and Sofofa, among others. “But that has been only part of the actions and achievements of the first six months of the year. ProChile, thanks to a competitive fund, has begun the execution of projects to promote dehydrated plums in India. This is how, at the beginning of this year, we started promoting our product on Indian social networks, ...