Brazil's coffee from Chapada de Minas is exported for the first time to Australia

Published 2022년 3월 4일

Tridge summary

A shipment of special coffee from the Chapada de Minas Region in Brazil, valued at R$ 400 thousand, has arrived at an Australian port, following a partnership with Sebrae Minas to boost the sector's market positioning. The region's coffee, produced in the cities of Capelinha, José Gonçalves de Minas and Água Boa, is marked with a strategy to add value and reinforce the product's origin. This approach promotes direct negotiation, traceability, and transparency, contributing to a nearly 15% price increase. Minas Gerais, the largest coffee-producing state in Brazil, is actively working towards establishing more controlled origins to further differentiate its coffee products. This initiative is supported by Sebrae Minas, which has aided in the organization of small and medium-sized producers, leading to increased production volume and quality.

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Original content

A container with 640 bags of 30 kg of special coffee produced in the Chapada de Minas Region landed yesterday (24/2) at the port of Australia. The cargo, valued at R$ 400 thousand, was produced in the cities of Capelinha, José Gonçalves de Minas and Água Boa. The result is the result of the work carried out in partnership with Sebrae Minas to improve the sector's positioning in the domestic and foreign markets. In 2020, the “Café da Região da Chapada de Minas” strategy was launched, which contributed to adding value by reinforcing the identity and origin of the region. “Before, producers could not know the destination or the price paid for the coffee. Now, with this direct negotiation, they have more control and autonomy, in addition, buyers have access to information about the origin of the product, how it was produced and who produced it”, says the president of the Deliberative Council of Sebrae Minas, Roberto Simões . To guarantee the origin of coffee from Chapada de Minas, it ...

Source: Portal Do Agronegocio