According to NielsenIQ, the prices of coffee and tea have increased by 30% and 20.1% respectively over the past year, despite a decrease in sales volume. The shift to online sales helps offset the decline in traditional retail. Manufacturers and retailers are combating the trend by reducing package sizes and offering promotions. The increase in coffee prices is linked to a poor harvest in Brazil and higher container shipping costs from Latin America. Consumers are seeking cheaper options, with a preference for larger packages of tea and coffee beans, and a growing demand for small packages of instant coffee.