The European Union has initiated a dispute at the World Trade Organisation against China's anti-dumping measures on EU brandy, particularly affecting Cognac, a leading spirit in the Chinese market. This action follows China's retaliation to EU penalties on Chinese-made electric vehicles and components. The slow-moving process at the WTO and potential impacts on the Cognac industry, including price increases, deep discounting, and job losses, are highlighted. French luxury goods company LVMH and Rémy Cointreau are among the companies facing challenges in this trade conflict.