The olive oil industry in the South of France is experiencing a resurgence, with local mills, such as the 200-year-old Bargemon, pressing nearly double their usual amount of olives. This is due to a bumper harvest and a cultural shift towards quality and traceability of food. Despite higher supermarket prices, more people are learning about cultivation and pressing their own oil. The number of olive oil mills has significantly increased over the past 15 years, with new ones like Mas Miger and the only mill in Gironde launched in October 2023. The number of mills in the southwest of France has doubled from 105 in 1995 to 315 today.