Consumption by Italians: Berries up 4.9%, fruit down by 8.1%

Published 2023년 8월 3일

Tridge summary

Sales of small fruits, such as berries, have been increasing in Italy, with volumes increasing by 4.9% in the last year. However, strawberries are not faring as well, with a drop in penetration and lower average purchases. The consumption of red fruits in Italy has increased from 8.6% to 10.4%, but it still lags behind the US market where berries account for 19.3% of fruit turnover.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

We are far from the levels and percentages of the US market, but small fruits conquer the taste of the Italians. Increasingly. The sales numbers speak for themselves: in the last year the volumes of berries have increased by 4.9% while a drop of 8.1% affects fruit. The phenomenon is evident if we broaden our gaze to the statistics of recent years, for red fruits (strawberries and small fruits) a weight has passed from 8.6% in 2020 to 10.4% in July 2022 - June 2023 at within the fruit category. The data is from Italian Berry and GfK and collects the numbers on the consumption of small fruits by Italian families. Good news for berries, but not for strawberries Producers and sellers of berries can smile in a market like the fruit market in depression given that in the last one volumes fell by 8.1% compared to an increase of 4.9 % of small fruits which in value mark a + 7.6% for a turnover of 184 million. The gaze has widened to Italian Berry and strawberries have also been included ...

Source: Myfruit