The fresh dairy products market is experiencing weak demand due to the pandemic, home confinement, and consumers saving more. Despite this, manufacturers are not stimulating sales or lowering base prices, instead, they are trying to increase prices. The main products and their prices were reported by leading market players in mid-February. A slight increase in trade is expected in the second half of February. However, dairy farmers in Ukraine had the worst year in the last six seasons, with a significant decrease in milk production and income.