In South Korea, Damyang's new strawberry 'Jukhyang' rises to export to the Malaysian market

Published 2021년 2월 27일

Tridge summary

Smart Berry Farm in Damyang, Jeollanam-do is set to export its premium strawberry variety, 'jukhyang', to Malaysia. A loading ceremony was held with attendance from local officials and the farm's CEO. The export of 600kg of the bamboo scent strawberries, valued at 12 million won, marks the beginning of the premium strawberry market in Southeast Asia. The 'jukhyang' variety is known for its high sugar content and hardiness, and has received recognition in Europe, leading to the first variety registration in Korea. The county plans to further support and modernize the farming facilities to promote Damyang Strawberries.

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Original content

[Damyang=Newspim] Reporter Jeong Gyeong-tae = A new strawberry'jukhyang' from Damyang, Jeollanam-do is on the way to export to the Malaysian market. According to the county on the 27th, Smart Berry Farm held a loading ceremony for the export of Malaysian premium strawberries the day before. Governor Kim Young-rok, Governor Choi Hyung-sik and Damyang County head, Jeonnam-do lawmakers Kim Ki-seong and Park Jong-won, Park Hong-jae, president of Agricultural Technology Institute, and Seo Su-won, CEO of Smart Berry Farm, attended the dinner ceremony. Strawberry, which is on the way to export to Malaysia this time, is of great significance that it has pioneered the premium strawberry market in Southeast Asia with 600kg of bamboo scent developed by Damyang, worth 12 million won. 'Jukhyang', which was nurtured by Damyang-gun, captivates the taste of consumers and is gaining high popularity in the domestic distribution market, and is attracting attention as an export variety thanks to its ...

Source: Newspim