Supplies of imported berries are tight in several growing regions, especially in Peru and South Africa, due to late harvests and increased demand in Asian markets. Global fruit importer and exporter, Salix Fruits, sources berries from numerous countries and has seen increased production in China, attracting significant foreign investment. Consumption of berries continues to grow due to their health benefits and the rise of e-commerce platforms. Salix has also observed a trend towards direct-to-consumer sales and varied packaging, such as tubes and shakers. The price of berries in Asia is high due to lower supply, but the supply of the South African crop is expected to increase, which could calm the market in Southeast Asia.