In 2023, at the Agro Belgrade exhibition, the focus was on Serbia's resilient fresh fruit export sector, which despite challenges in 2022, accounts for 20% of the country's total exports. With a primary focus on raspberries and increasing production of strawberries and blueberries due to favorable climate conditions, the country has been diversifying its export markets, shifting from a heavy reliance on Russia and Germany to expanding in other European and global markets like the US and UK. The exhibition highlighted the challenges of updating infrastructure and technology in the sector, while local supermarkets were praised for their commitment to sourcing more locally grown produce. Additionally, the potential for Serbia to increase apple exports to the UK post-Brexit was discussed, underscoring the country's efforts to enhance its export portfolio and market presence.