(Seoul=Yonhap News) Reporter Cho Min-jeong = E-Mart announced on the 14th that it will launch 10 new types of Australian organic beef and hold a discount event until the 17th. This is the first time a large-scale supermarket is offering Australian organic beef. Organic beef has a higher price compared to regular beef, and securing a sufficient quantity for sale across all stores has been difficult, so it has mainly been sold online. E-Mart has secured a large quantity of 30 tons through collaboration with importer "Hanjung Food" and Australian local producer "TEES." The organic beef being sold this time is from cows that have been fed only grass, with no genetic manipulation, and have not been given antibiotics or hormone injections. It has received organic certification in the United States and Australia, and has also obtained organic certification from the Ministry of Agriculture, Food and Rural Affairs in South Korea. To celebrate the launch, E-Mart will offer a 3,000 won discount when purchasing two packs of Australian organic beef. E-Mart emphasized that the price will not differ significantly from regular beef after the discount is applied. Lee Ji-soo, E-Mart's livestock buyer, said, "Through large-scale planning and collaboration with major partners, we are able to introduce high-quality and competitively priced organic beef to a large-scale supermarket for the first time. We expect a high response from customers as they can now purchase organic beef at a lower price."