The Ecuadorian tuna sector has been negatively impacted by the La Niña phenomenon since late 2021, leading to a decrease in production and a significant increase in costs. The phenomenon is expected to last until the end of March, potentially becoming one of the longest on record. The sector faces economic uncertainty due to the pandemic, conflict between Russia and Ukraine, and unfair competition from Asian countries, particularly China. China's share of the EU tuna market has increased while Ecuador's has decreased.