The English whisky market is on a fast track to growth, with a projected increase of 189% from 2019 to 2024, reaching a value of £1bn in 2024. The industry has found success with its sustainable practices and innovation, as shown by an English single malt whisky winning the World’s Best Single Malt at the World Whiskies Awards in both 2022 and 2024. The English Whisky Guild (EWG) has released its first annual review, highlighting the industry's achievements and future directions, and promoting English whisky distilleries as tourist destinations. The review also emphasizes the industry's commitment to sustainability and net zero goals, with practices such as reforestation, sustainable farming, and emission reductions.