The article highlights the challenges Africa faces in maximizing the benefits of its coffee production, with a focus on the need for cooperation and value-added exporting. Ethiopia is taking the lead in boosting its coffee productivity and quality, aiming to become a global market leader and enhance the competitiveness of African coffee. The Inter-African Coffee Organization is also playing a role in strengthening the value chain, improving market access, and promoting domestic consumption. The article emphasizes the importance of public-private sector collaboration, sustainable production, and forest management in increasing export potential and trade opportunities for African coffee. It also underscores the need for African countries to develop a culture of coffee consumption to mitigate the risks of declining global coffee prices.