Coldiretti, an Italian farmers' association, and Filiera Italia, a consortium representing agri-food companies, are urging the Italian Minister of Agriculture to oppose proposed EU cuts to the promotion of wine, meat, ham, and beer. They argue that these cuts would harm the Mediterranean diet and "Made in Italy" products, and go against the EU's commitment to protecting citizens' health. The organizations fear that the penalties would disproportionately benefit imported products with lower environmental and quality standards, posing a threat to Italian agriculture and businesses.