The World Apple and Pear Association (WAPA) forecasts a significant decrease in European apple production by 11.3% to 10.2 million tonnes for the 2024-25 season, attributed to poor flowering, late frosts, and hail in central and eastern EU countries. Pear production is expected to slightly recover, increasing by nearly 5% to 1.79 million tonnes. The overall outlook remains positive, despite inflation and rising costs, with opportunities for improved returns. The production of major apple and pear varieties is also anticipated to vary, with some experiencing significant increases or decreases. The market dynamics will be influenced by the stability of production in major countries and the variety mix, with a notable increase in Italian pear production.