European plantain and banana producers from the Canary Islands, Martinique, Guadeloupe, and Madeira are facing an economic crisis due to a 30% increase in production costs, the effects of climate change, unequal regulations favoring production from third countries, and the use of imported bananas as a distribution brand over European production. French production has ended 2023 in negative numbers, while the Canary Islands and Madeira have barely recovered the costs of their activity. Producers are demanding institutional action to make the European sector viable and ensure the livelihood of the more than 30,000 annual jobs it comprises in remote rural areas.