Europeans have discovered avocado, market is growing by 12 percent per year
Fresh Avocado
Published May 10, 2022
Tridge summary
Avocados are becoming increasingly popular in Europe, concludes Rabobank after research. The European market for avocados has grown considerably over the past ten years. "There is almost no vegetable or fruit that has such a growth," says Cindy van Rijswick, a food economist at the bank. In both the European Union and the United Kingdom, the avocado market has grown at an average rate of more than 12 percent per year over the past ten years.
Original content
Avocados are becoming increasingly popular in Europe, concludes Rabobank after research. The European market for avocados has grown considerably over the past ten years. "There is almost no vegetable or fruit that has such a growth," says Cindy van Rijswick, food economist at the bank. In both the European Union and the United Kingdom, the avocado market has grown at an average rate of more than 12 percent per year over the past ten years. Those markets can grow even further, although the bank expects that to be a little slower. On average, Europeans eat 1.5 kilos of avocados per person per year. "In a number of markets, such as Germany and the United Kingdom, growth is already declining," says Van Rijswick. "According to some, the growth is not very sustainably grown, because it takes a lot of water to produce avocados. Also, little energy is put into promotion, which is necessary to maintain the interest in a product." Unclear whether inflation will affect avocado sales The ...
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