The Ukrainian Fruit and Vegetable Association is encouraging farmers to increase plantations of niche berries such as strawberry, currant, sea buckthorn, honeysuckle, and elderberry. There is already a mass market for sea buckthorn, while alpine strawberries, honeysuckle, and blackberries are promising but lack a mass market. The demand for honeysuckle seedlings and sea buckthorn in Ukraine is growing, and the EU and Japan actively import frozen elderberries from Ukraine.