Piero Luigi Pianu, Director of Italmopa, the organization representing the Italian soft wheat and durum wheat milling industry, has announced a promotion of Italian flours and semolina in the North American market, following successful campaigns in India and other regions. Over the past two decades, Italian flours have experienced a double-digit annual growth rate, driven by their quality and versatility. There has been a notable increase in exports to both EU countries and third parties, reflecting the high regard for Italian flour and semolina.