Family from the interior of São Paulo turns dream into premium meat project; check out the story

The story of the Zanelatti Family, from the municipality of Oriente in São Paulo, reflects the realization of a dream by a mechanical lathe operator who, with passion and entrepreneurial vision, transformed his life by founding an excellence beef cattle project. Paulo Zanelatti, who began his career as a metallurgist and later ventured into the industry, acquired his first rural property around the year 2000, creating the Monte Serrat Farm. The family's premium beef project is a model of specialization, focused on the breeding, raising, and finishing of Nelore cattle and, especially, on the industrial crossbreeding of Angus x Nelore. The goal is to produce precocious and well-finished heifers that meet the demand of the slaughterhouse for young and high-quality beef. Check it out: In just over two decades, Zanelatti built a meticulous project. The secret to success lies in the focus on raising and fattening, as well as the quality of the cattle acquired. Monte Serrat Farm uses a ...