Fig cultivation is gaining popularity in northern Spain, particularly in Lleida, as an alternative to traditional fruit crops. The area under fig cultivation in the province spans about 500 hectares, and last year's exports surpassed €3 million. Jordi Vidal, a grower in Lleida, has diversified his crop rotation to include figs, among other fruits, in response to market fluctuations and the need for diversification. The main markets for Lleida's fig production include Italy, Germany, and France, with domestic consumption also on the rise. The common variety grown in Lleida is the Coll de Dama, known for its quality. The fig season is expected to last until October, with a higher recovery rate for the fruit expected in the coming weeks. The attractive market prices for figs are also driving interest in their cultivation.